There are many phases in Kaleida’s web site design and development process. From gathering initial information, to web site development, launch and finally to maintenance and promotion, our process uses a strategic methodology to ensure we meet and exceed client expectations. Our team will work with you to customize a plan that is best suitable for the specific needs of your web site development project. The following is an example of the methodology used by our team of web site design and development experts:

  • Information Gathering

    The first step is to gather information. Our team needs to take many things into consideration when starting any web site project. We make sure to ask you a lot of the right questions (purpose, goals, target audience, etc) in order to help us understand your business and needs. Final result of this initial phase: The Creative Brief.

  • Planning

    With the help of the information from the creative brief, we then develop a project plan that will help serve as a roadmap for the final creative deliverable. Our team develops the information architecture (site map) for your web site. This is an essential step to developing a consistent, easy to understand navigational system. It is also the time for deciding what technology should be implemented: CMS (content management system) such as WordPress, programming languages, video formats, etc. In this phase we set the timeline and milestones for your entire web site development project.

  • Content Development

    Content development is usually one of the most complex tasks. Many companies don’t take content strategy seriously, but it is a vital part of your web site development project success. If your website content is out of date, off-brand, and out of control; then you’re missing a huge opportunity to engage and convert customers online. Our team provides winning copyrighting services to help you create and deliver useful, usable content for your online audiences.

  • Design

    This phase is where we determine the look and feel of the site (we call it the “front-end”).

    In this phase, good communication is crucial to ensure that the final web site will match your needs. By working together in partnership and exchanging ideas, we may successfully arrive at a final web site design that fully meets your expectations. Mockups (JPEG files) of different pages are created; usually 4 or 5, depending on each web site project. Once all design revisions are finished, the development phase begins…

  • Development

    Generally this is most time-consuming phase, as it is where the web site is actually created. It includes: image slicing from PSD files, coding templates in valid XHTML and CSS, javascripts (jQuery) for drop-down menus, sliders, modal windows, etc, CMS theme development, PHP functions like images and thumbnail handling, custom widgets, forms, etc, plug-ins: installation & configuration, SEO enhancements: titles, meta tags, permalinks, etc, browser compatibility check: MS Internet Explorer, Firefox, Safari, Google Chrome.

  • Content Entry

    The content entry is done once the CMS becomes functional. The content can be loaded into the CMS by either the agency or the client (or a combination of the two). Content is not only raw text; photos, graphics, tables, PDFs and other downloadable files are usually needed.

  • QA Testing and Delivery

    Here is where migration to the final server takes place. A complete functionality of the web site is tested (forms, scripts, plug-ins). Any final browser compatibility issues are also checked out. After exhaustive quality assurance and your final approval the web site is launched, and made live to the public.

  • Maintenance

    A maintenance plan is important and necessary in order to keep your web site updated. Our team will be more than happy to continue working together with you to update and maintain the information on your web site. We offer customized maintenance packages based on our your specific needs.

  • Promotion

    Having the right online marketing strategy will give you a sure way to target your market and measure your success. Is it easy for people to find your web site? Although this is the first level of the sales process, it is a vital part which contributes to the success of your business. Traffic can may increased by SEO (search engine optimization), SMO (social medial optimization), SEM (search engine marketing), blogging, distributing press releases, etcetera.




We always strive to provide excellent customer service for our clients. It is our goal to help you further your business by helping you improve the online experience. We have added a new client testimonial section.



There are many phases in Kaleida’s web site design and development process. From gathering initial information, to web site development, launch and finally to maintenance and promotion…

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