ATMs were first introduced over 40 years ago and since then many features have been incrementally added to the machines, in order to fulfill the dream of a truly “automated teller”. Modern ATMs offer a wide range of banking transactions; nevertheless the actual interaction has remained largely untouched. In early 2007 the Spanish bank BBVA asked IDEO to re-think their self-service channel from scratch. The question was not how to further automate the teller, but rather how to humanize the machine. Have a look at the video to learn about the unique features of the envisioned self-service experience.
THE FUTURE OF SELF-SERVICE BANKING
by horacioduek - 24.09.2010 / Design • Usability
NEW WEBSITE FOR LOGICAL CHOICE
by horacioduek - 15.09.2010 / News • Web

After 3 months of hard work, the new website for Logical Choice Technologies was launched. Logical Choice Technologies is committed 100% to educate, specializing in technologies that can help transform schools, districts, and institutions of higher learning. The new site is driven by WordPress, a custom back-end interface was designed and developed for this project.
Check the site at: http://www.logicalchoice.com/
WHY WE USE WORDPRESS AS A CMS
by horacioduek - 17.08.2010 / Design • Usability • Web
There are so many open-source content management systems (CMS) nowadays that our clients are usually faced with a problem when deciding the CMS platform for their new web site. But if we’re looking for stability, performance, easy of use and technical requirements, we’ll come up with a handful of options. In the past, choosing the “right” CMS was a matter of the client and project’s requirements, but now this is not completely valid since the paradigm of extensibility had driven the development of major CMS’ towards a model of core features that are extensible with extensions or plug-ins that fill virtually any requirement.
HOW TO BE A SUCCESSFUL LEADER?
by carlosduek - 12.08.2010 / Design

Nobody tells you how to be a good leader. Nobody knows what the best way to be one of him or her is. Nobody can say this work is easy. But it is essential to win the respect of employees. When you command a team, you need to have a special temper and personality.
OUR WEBSITE HIGHLIGHTED IN THEBESTDESIGNS.COM
by carlosduek - 07.07.2010 / Design • News • Web

Thebestdesigns.com has selected our website as one of the best website designs today. There are some attributes: Black, Bold, Clean, CSS, Gradients, Grid, Minimal, Pattern, Texture, Typography… Thank you!
THE BEST WAY TO EXPERIENCE YOUR DIGITAL LIFE
by horacioduek - 23.06.2010 / Design • Usability

The iPad is not available in Argentina yet, let alone in Mendoza. But we are slowly seeing more and more iPads in Mendoza’s cafes and restaurants. I bought my iPad the day Apple released it in the U.S, April 3th. I had pre-ordered it about a month prior and got it in the flagship Apple Store on Fifth Avenue in New York City. I’ve been using my iPad for a couple of months now and I must say that this is simply the greatest piece of technology ever designed for consumers.
WE HAVE A NEW USA NUMBER!
by horacioduek - 27.05.2010 / News
We have a new USA phone number to improve the communications with our clients!
+1-678-666-0075
GET YOUR CONTENT UNDER CONTROL
by carlosduek - 17.05.2010 / Web

Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. This book is very helpful if your website content is out of date, off-brand, and out of control.
THE MAGAZINE OF TOMORROW
by horacioduek - 05.05.2010 / Design • Usability • Web
Publisher Bonnier is out to change the way you experience magazines with Popular Science+, made for iPad. It seems fitting that Popular Science, which for 135 years has been telling us about the future, would finally just show us the way.
BAJO LOS SIGNOS, LAS ESTRATEGIAS
by carlosduek - 21.04.2010 / Design
Kaleida re-diseñó el logo de The Flexline Company bajo la nueva sigla TFC. En esta oportunidad el cliente tuvo la necesidad estratégica de cambiar el nombre por TFC, para diferenciarse de sus productos que llevan la marca Flexline. TFC es una compañia dedicada al desarrollo y comercialización de soluciones de gestión y administración (ERP) en Chile y la región.












